Direct Mail is an important part of our marketing as a company. It took me years of research and trial and error to figure out a system that worked. When we first started using direct mail, we wasted tens of thousands of dollars on things that didn’t work. Direct mail is not a magic bullet, its simply a delivery system. This is the most important piece that you have to understand. Direct Mail is not a type of marketing it is one way of delivering your mortgage marketing.
May 6, 2008
May 2, 2008
FHA Mortgage Marketing
Marketing FHA Loans is a hot topic right now. Everyone knows FHA is “where its at” but most people are not sure how to market FHA Loans. I have been marketing FHA Loans for the past 10 years and let me tell you, business has never been better. The techniques I have been using for years are suddenly getting 5 to 10 times the response. People need what we offer now more than ever and it is showing. My branches and loan officers are busier than we have ever been and this is supposed to be a down market. It just shows that its all about FHA Mortgage Marketing. Getting the word out there about the great things we can do for people. If you are in the mortgage business and don’t know how to market or have never had to do any marketing before – those days are over.
We are looking at expanding into more states and more areas. Our FHA Mortgage Marketing system and the way we help homeowners and home-buyers with FHA loans works anywhere in the country. I just have to find the right people to manage my branches and carry out our vision in the new markets we are exploring. I have never been more excited about growth! Its nice to know I didn’t waste the last 10 years perfecting my FHA Mortgage Marketing, but if sub-prime hadn’t crashed it would have never been this successful.
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March 15, 2008
Buying Mortgage Leads
If you have good mortgage leads, why would you sell them?
There is this illusion that Lead companies sell the leads because they “Can’t Do Mortgages.” Personally I think this is a joke. It most states it only takes a weekend class to be a mortgage broker and the Lead companies could work their own deals, or better yet there are plenty of out-of-work mortgage experts who could be hired to work the leads for these companies at very low salaries. Some probably do both, who would you ever know? Keep the “good leads” and sell the “bad leads” for $40 a pop to pay for marketing costs.
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